Swipe files are Trusted by 881 Companies

Swipe is the best way for e-commerce companies to get more customers, increase AOV and LTV.

Get access to a database of 130+ conversion and sales strategies that will grow your ecommerce business on day one.

Boost my conversions & revenueThe word sample with an arrow pointing to the airtable

If you're in the e-com space this repo is full of some of the best tips, tricks, optimisations available. Suits anyone advanced level and below.

Allen Wixted, CEO, Plop

See what some of the 881 customers are saying about strategies in the Swipe files

Terry Xu
Founder, Cuely.ai

You can either spend 6 months learning human psychology and come up with your own experiments or borrow from the proven techniques that has meticulously curated today.

Darren Shaw
Founder, Whitespark.ca

I purchased this and can tell you all that it's AWESOME. So many ideas. I mean, if you implement just ONE of these and it results in a single sign up to your application, Swipe has paid for itself. Get this, pick a few off the list, implement, and make more money.

Jim Raptis
Founder, MagicPattern

A great/helpful product. Congrats Gene! I was looking forward for these kind of actionable tips to boost my conversions for MagicPattern.design. Thanks for the offer 👌

Software Engineer

I can already see strategies I could apply in my products in the free sample. I am excited to get access to the full list.

Frustrated with low e-commerce conversions and sales?

People come to your store, look around, even add things to cart but never finish their purchase? I know, it's tiring.

As an e-commerce store owner you work hard to get your quality products the attention they deserve. You spend money on marketing, SEO and paid advertising, it's a lot of work. But unless people are buying, it's a waste of time.

I know this frustrating feeling well, and my clients experience it all the time. So much so, that they are okay paying a $3,000 audit fee to have it fixed.

They know a bump in conversions could mean a HUGE difference between getting by, and thriving.

After many audits, I noticed a pattern. Most e-commerce websites with poor conversions and sales share the same problem areas.

Luckily, you can tip the scale in your favor.

So I decided to compile a database of tested conversion strategies. It saves you time and money and works for you on day one. Without the hefty fee.

Best of all, you can glance it over in 2 minutes and apply right away to see actual results.

I used these strategies on my own clients who saw $10 million in new revenue as a direct result.

I always run into e-commerce stores making simple mistakes that if they fixed them, they’d see a lot more people buying. But, not everyone has a spare $3k.

So I packaged the best of what I know, things that you can fix right away, into an affordable asset accessible to all. You'll have full access to an Airtable full of explanations, visual examples, and tags. Sort by difficulty or page type for quick reference.

It's always updated so you get new strategies for free as I add them.


Gene Maryushenko
E-commerce conversion consultant. Growth Designer.

Get Lifetime Access

Boost my conversions & revenue

The single most powerful resource at your fingertips

Strategies for all stages of your e-commerce funnel.

  • Grow your Average Order Value
  • Retain more happy customers for higher lifetime value
  • Stay up to date with the latest working trends

Quick sort by estimated effort or anticipated impact.

  • Fix issues you didn't even know existed
  • You decide where to start - least effort or most impact.
  • Never run out of A/B testing ideas

Helps beginners and pros alike. Catch up with the pros and get fresh ideas if you've already tried everything.

  • The best foundation for any new store
  • Fresh ideas for established players - never run out of ideas!

Get Lifetime Access

Boost my conversions, AOV and LTV

Six reasons to get Swipe E-commerce file right now

Instant access to 130+ effective e-commerce tactics

You could spend weeks or months reading random long-form posts online for one insight, or you could access 130+ in seconds. Time is money.

Made specifically for e-commerce companies

Every item applies specifically to e-commerce businesses. Years of A/B tests and observations from several agencies combined into one resource.

More conversions, customers and revenue

I've never come across a single business that did everything perfectly. This is why I'm confident there's something here for you. If not, get a full refund.

Free updates on all new added strategies

Stay updated with new strategies as I discover them and add to the asset. Yours free, forever.

Rooted in human psychology, your prospects are helpless

The bulk of the strategies are based on psychological principles that we humans have evolved to rely on. This means they are very effective.

Own it forever, no recurring fees. Free lifetime updates. Oh, and no $3,000 audit fees!

Swipe - Best way for SaaS companies to increase signups & revenue. | Product Hunt


$597 $397

For agencies doing work for their clients.

  • 200+ strategies and growing!
  • Lifetime updates
  • Filtered by difficulty and page type
Join 881 companies selling more with Swipe!

Small Company

$297 $197

A license for companies with 2 or more people.

  • 200+ strategies and growing!
  • Lifetime updates
  • Filtered by difficulty and page type
Join 881 companies selling more with Swipe!

Solo Entrepreneur

$97 $67

Everything you need to increase your conversions, AOV and LTV for a one-person store.

  • 200+ strategies and growing!
  • Lifetime updates
  • Filtered by difficulty and page type
Join 881 companies selling more with Swipe!
For Agencies

Swipe SaaS File + E-Commerce File Bundle

Run an agency and have SaaS + E-commerce clients? Get the best of both worlds with this Swipe bundle!


Do you offer any student discounts?

Yes! As long as you have a valid student ID, use the chat feature or reach out to Gene @cogentgene on Twitter about a discount. Veterans also qualify for discounts!

Which formats does the file come in?

The file is accessible through an Airtable (basically an online spreadsheet). You are welcome to then save it as a PDF if you like.

We are an enterprise company, will the Swipe files help us?

Not likely. Swipe is intended for non-enterprise companies. There are some items that may apply, but the bulk of the content is not intended for enterprise businesses.

I sell info products. Will Swipe help me?

To an extent, yes. There are items in Swipe that will help info product sellers. This entire website is based on items in the Swipe files.

Can I share the files with others?

No. One purchase is for a single license. You are welcome to share it internally within your company, but not with friends who run other businesses.

Do you have an affiliate program?

I am open to affiliate partnerships, but mostly with people who run larger communities or mailing lists (at least 2,000 highly engaged members).

Are you available for hire?

It depends on what you'd like me to do and who you are. I am very selective about who I work with. Please inquire directly via email or Twitter (@cogentgene).

I have other questions

Please email me or DM me on Twitter @cogentgene. Thank you!