SaaS

Improve your SaaS conversion rate with 11 onboarding strategies

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For better onboarding retention, get users to add value to your product as quickly as possible.

How?

1. Create shortcuts to show only the relevant information (screen by preferences).

Spotify asks users to select their favorite artists instead of going to dashboard:

If you are a SaaS company that sells form building software, you could for example, ask what type of form the person is looking to create, then based on that selection provide an appropriate form template. This helps the user accomplish their task more quickly and they are more likely to stick with you after they've seen the value of your product.

2. Take out unnecessary steps or save them for after the user has added value.

SproutSocial does this well by instantly prompting to connect to social media accounts FIRST, and only then asking for additional information.

First the user is asked to connect their social profiles (this instantly populates their dashboard with valuable insights)
Then the user is asked to answer some questions that will help SproutSocial segment their audience. Notice how there were no massive forms to fill out - this is key.

3. Try checklists which encourage user to take small steps to engage with your product or add their own value.

There are all sorts of ways to present this (header notice, widget, embedded, welcome email)

4. Gamify with progression. Start them off with some steps already completed.

If you are already using a checklist in your app's dashboard, you can start them off with some progress already made so that the user doesn't feel like they are starting from zero.

For example, you can cross off an item they've already completed (see above screenshot).

You could start them off at 20% instead of 0% when it comes to completing various steps to get to the "aha" moment of your product.

In multi-step onboarding you could visually indicate that the first step is already finished (presumably the 1st click to the form).

5. Assist with templates - so user only has to modify contents.

Pory.io is great at this. Instead of just dropping you off to let you figure out the tool on your own, they provide you with starting templates.

If templates do not apply, you could add placeholder content so people know how to edit and where to start. Templates are a great way to get people to skip all the busy work of starting from scratch and provide a semi-finished starting point.

Canva does an excellent job by allowing people to select an asset they wish to create, and present fully-designed examples that only require some tweaking.

6. If integrating with other tools, show personalized how-to videos specific to the integration.

Most SaaS companies add their integration instructions in support documents. If the user has to leave your dashboard and hunt down support docs, they could just as easily go do something else.

By providing relevant integration videos within the dashboard, you keep the user engaged and more likely to finish the setup.

Memberstack provides a handy Webflow integration tutorial for people who are building in Webflow.

7. Try adding integrations into the onboarding flow after they've already created an account

If your tool or app integrates with other popular platforms, consider adding those integrations into the onboarding flow.

You often see companies have an "integrations" tab or section in their app, but very few add those to onboarding.

We can bypass the standard behavior and ask the user to integrate with a popular tool in a multi-step onboarding process. They have the option to skip, but once they add a one or two click connection, they are more likely to get hooked or have a chance to expose your product to everyone at their company.

8. Reward with points and prizes if appropriate.

Duolingo gives users virtual "lingots" which encourage user to keep going in order to collect enough to spend them.

9. Provide the benefit of your product first, then ask user to create an account to save their work

Priar.io does this by letting you preview their product with YOUR content before hitting "Generate link" to create an account.

10. If product benefits from multiple people using it, prompt user to invite those people.

BetterUptime prompts you to invite your colleagues as additional users:

11. Gift them with an upgraded version of their selected price tier, or gift full access.

Netflix does this well by offering a free upgrade at the time of the trial.