It is not uncommon for companies to use lead magnets and calculators to harvest information and to build a mailing list. In this post, I explain how to create the perfect multi-step lead generating tool.
Swipe now supports parity purchase power and student discounts!
In this post, I outline 11 strategies to increase your free trial to paid conversions. Each method is viable but should be tested to see what works for you.
You can improve your conversions just by switching to a multi-step form. Capture the email upfront and follow up via email.
Surprise your users or make your forms less threatening to see an increase in signups and retention. Nine more inside.
Netflix does something unusual in their onboarding flow. Instead of fewer screens, they add more. Why? You'll have to see for yourself -- it's brilliant!
With over 130 million paid subscribers (45% of total Monthly Active Users), Spotify must be doing something right. Let's dig in to see what that might be...
Productive is one of the top rated habit-tracking apps. I thought we'd dig around a bit and see why they are rated good and what if anything they're doing to convert free users to paid.
Thousands of people sign up for Hulu daily. Let's take a look at the streaming giant's signup experience to see what we can learn in the process.